Director Biography – Donald McQuade (FREE FALL)

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Donald is a Florida native, coffee addict, and award winning writer/director. His work is highly stylized and informed by a love of the innovative and the unexpected. He studied film at Florida State University College of Motion Picture Arts. Once in Los Angeles, Donald’s strengths as a storyteller made him a highly sought after script doctor and ghost writer for feature films before transitioning to directing music videos and commercials. As a filmmaker, his work has featured the talents of Ciara, Leah Michelle, John Legend, Regina King and Eva Longoria.

Director Statement

We live in a crazy time. Ecosystems collapse, governments wage war and institutions fail us. Yet in the midst of all that chaos relationships are built, dreams are achieved, children are born and life goes on. Free Fall is a big idea encased in a small video. In a lonely and dangerous place, where the world seems to be literally crashing down, two people are able to find each other and connect, if only for a brief moment.

I hate to say that, when asked to direct the music video for Free Fall, I initially turned it down. That said, the music stuck with me. I found myself dreaming up images to accompany the chorus, taking Free Fall into the realm of the apocalyptic. It didn’t take long to realize I had made a mistake. Having presented this new vision for the video, Patrick and the Kimono Pat team changed course and graciously welcomed me onto the project. Before I knew it, we were all making the 3 hour drive to Pismo Beach where the majority of filming took place.

I’m incredibly proud of this project, but I’m even more proud of the team that worked on it. Assembling a small crew, our friends in the industry, we did our best to capture those big ideas with what little we had. This team went to hell and back to make this video possible. I’m so thankful for all the work they put in and the countless hours that were spent to see this vision come to life.